Shanghai International Franchise Exhibition (SIFE) made its debut in 2004 with great success. In 2007, it attracted more than 100 franchising brands from China, the United States, UK, France, Australia, Japan, Korea and Singapore. About 14000 quality visitors from across China flocked to three-day exhibition.

Some licensors exhibited in SIFE 2007 for the first time and got unexpectedly positive results. It is estimated there'll be more licensor exhibitors next year.

As the leading franchising event in South China, SIFE also attracted attention of the media. Media coverage of the event came from TV stations, radio stations, newspapers, magazines and Internet.
According the on-site survey, 90% of the exhibitors were satisfied with the result of the exhibition and 80% of them expressed their intention to re-sign for the next year.

SIFE is becoming the leading event for international franchisors with a vision of China marketplace. We have good reason to believe that 2008 SIFE will be more significant and fruitful.

Some international exhibitors of Previous SIFE